As there'll be a radio advert for my short film, I'd need to think about where people would find my film. Most short films are found either on Youtubes (Many are posted after short film festivals) or on specialised websites, or sections of bigger websites devoted to short films, such as the BBC Film Network short film section. So I think my short film would be on the internet, and maybe have its own website (Like 'Sorry I'm Late'). That way the advert could say something like "Missing. The new short film by Lyndsay Essex. Find it on www.missing-shortfilm.com." There is a problem however, as it is more of a silent film, there will be no voice clips available, so I'll have to think of a way around this, and use the background music from the film in the advert.
I had a rethink since writing this, and I thought that my target audience wouldn't be people who would listen to the radio, my target audience being young adults and teenagers. So I decided to change my ancillary task from a poster and a radio advert to a poster and magazine review.
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